Category
cat-one-en, cat-one-es, first, first-enSephora
#WeSingle 2019
A vindicating promotion.
Singles Day is celebrated all over the world on 11/11. We did not create an action for Sephora, we created a movement: #WeSingle. A claim that was supported by influencers.
A movement that was seen on social networks, on the street and even on Tinder. A message that brought thousands of people together, achieving unprecedented impact for the brand.