1de50

First FLASH project with Unode50 and it couldn’t have been more fun and beautiful.

The brand asked us to share their recent rebranding with the public. For this we designed an experiential environment in their flagship store near Gran Via.

A large-format art installation that remained open for 50 days. Giant pieces forming a large chain that ran through the entire space. Rivers of colorful fluffy strands that swarmed in the corners and incited with their bulging and comfortable appearance. Alien vegetation that sprouted in the middle of nowhere and invited the visitor to throw himself upon it, with that cozy and imperfect feeling. Natural and organic.

After activating touch and sight, it was the turn of the other senses. Flash collaborated with Fondo Supper Club in the creation of a creative gastronomic experience. Under the concept UNOde50, it brought together 50 personalities of style, trends, communication and art.

The flasgship room metamorphosed into an artistic universe conquered by textures and fibers. From the organic ones of the environment created by the installation and the plates themselves, to the shiny ones of the silver lurex of a soft table created for the occasion, inspired by the shapes of the brand’s logo and jewelry. The result was an organic experience in every sense. An experience that was completed with a musical background of compositions inspired by the sounds of nature.