Disney +

“Las Largas Sombras” is Disney+’s new original series. A thriller that mixes past and present.

To communicate its premiere and communicate its story, we reproduced its essence. We united the past, represented by a classic Spanish song, “Cómo hemos cambiado” by Presuntos Implicados, with the present through Ginebras, one of the best current indie bands.

To make the communication organic, as we like, we changed the lyrics to reflect the plot of the series. We then collaborated with Ginebras in the composition of the song. We wanted to keep it true to the original, but with the band’s characteristic touch.

Once we had a powerful, catchy, recognizable but new song that reflected what the series is about, it was time to create the audiovisual piece. In one of the best recording studios in Spain, we filmed a live performance by Ginebras. Afterwards, their performance and other resources were assembled with footage from the series that transferred the verses of the song to images.

The result was an authentic videoclip with the series and the band as protagonists. A piece that reached more than a million people on social networks