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cat-one-en, cat-one-es, firstEtam
Pool Party 2022
How to present a swimwear collection in the middle of the city? Nothing better than a pool party. That’s what we designed in May 2022 to present Etam’s swimwear collection.
A party with all the elements of summer: ice cream, summer songs, lots of color and, of course, a pool. The chosen location was the terrace of the Hotel Oscar in Madrid. The press, influencers and content creators were invited to the party.
We created a colorful decoration with summer elements cut out of methacrylates in bright colors, a welcome wall with lyrics of summer songs and the main attraction of the event. A set to be photographed as the star of a fashion cover.
In addition to the presentation of the swimwear collection, the capsule collections of influencers Katia Colomer and Marta Rimbau were launched.