Once again, this year we are kick-starting the Vodafone Music Shows. We are activating queues by creating content that attendees can share with the Social Skin Bracelet.
This year we introduced a novelty. The kids that were waiting could take a picture with augmented reality. We gave them markers that, when held up to the mobile phone we used to take their photo, were transformed into instruments or phrases by the artist in the show. And they all loved it!