SEPHORA

For the celebration of Sephora’s opening in Puerto Banús we designed a two-day experience to transmit exclusivity and generate content. The action was created together with the natural cosmetics brand MasQmai. The guests were journalists and some of the most followed content creators in the networks.

The experience began with a trip to Malaga, from where they were transferred to the Hotel Puente Romano. A personalized welcome pack was waiting for them in their rooms. Then they had dinner at Dani García’s Leña restaurant. The next day began with a trip on a catamaran branded with the image of the two brands. During the trip, the guests enjoyed facial yoga sessions, beauty treatments and body care. Afterwards, they visited the new store where they obtained beauty products courtesy of Sephora. The end of the party was at Trocadero Petit Playa, with a beach party that was attended by a good number of local personalities, attracted by the attractiveness of the event.

Results: with 15 invited influencers and 2 journalists, 128 pieces of content were produced. 14 posts. 114 stories. 22.7M impressions. 3 TV mentions in prime time. +23 press mentions.