Etam

Etam wanted to join a unique event in the city of Seville: the celebration in the city of the Latin Grammy Awards.

To be present we designed an action with a lot of Latin rhythm. We created a long composition based on passages from the Latin hits that were nominated for the awards. And on that musical base we created a choreography with some of the most popular steps on social networks like TikTok.

We then contacted a local dance school to compose a dance group that would champion the choreo in the place where this musical style is best expressed: the street.

Dressed in the brand’s clothes and in front of the brand’s flasgship in Seville, our dancers attracted the audience with their spectacular dancing. A performance that was repeated several times during the day and that linked Etam with the Latin Grammy with the most organic manifestation: dancing.