Vodafone

Vodafone was once again one of the standout companies at the Mobile World Congress this year. The company showcased the impact of its developments on people’s lives under the motto “Progress Through Technology”.

Vodafone placed its trust Flash with the execution of its brand image at this significant event, which included the design and develop of its exhibition space.

Our response was to give the stand its own narrative that reflected Vodafone’s purpose at the MWC, starting from the company’s mission: to unite technology with the human spirit to achieve a better world for all.

This narrative was inspired by the legend of the red thread, symbolizing the connection among all inhabitants of the planet. Since the MWC is a gathering place for people from all backgrounds, the stand was presented as a meeting point for everyone and as the hub from which solutions connecting millions of people originated. Always with the same goal: to enhance their lives through ideas and technology.

The key element in translating the narrative into the design of the ephemeral architecture, was a large red ribbon that ran throughout the stand. This element, with organic inspiration, welcomed attendees and delineated its different áreas for demos, exhibits, and meetings. It was built to serve as a threshold, an umbrella, for all attendees. Translating this ribbon into an architectural element, posed a challenge in both: design and construction, but the result perfectly reflected the idea that the agency and Vodafone sought to convey.